Tag: Farmers Market
The Sweet Success Story of Shandy Thorell’s “Shandy’s Swedish Bakery” (Ep. 20)

The Sweet Success Story of Shandy Thorell’s “Shandy’s Swedish Bakery” (Ep. 20)

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Who doesn’t love a good business success story?

In this podcast episode, Jon Schuetz and Brent Connelly invite Shandy Thorell, owner of Shandy’s Swedish Bakery onto the show. Shandy shares her journey of starting her bakery business, facing financial hardships, and finding success through determination and unique offerings. 

They even discuss Shandy’s popular Scandinavian almond cake and caramel pecan rolls! She also highlights her active presence on social media and describes how it influences her business!

Shandy discusses:

  • Her story of being a small town girl with big dreams: The journey to “Shandy’s Swedish Bakery”!
  • The story of how the Covid lockdowns generated immense growth at the bakery
  • The journey of overcoming financial hardships: Her story of being a single mom with 4 kids and a precarious work position
  • How she stands out from competitors–both qualitatively and digitally!
  • And more

Resources: 

Connect With Shandy Thorell:

Connect With Jon Schuetz and Brent Connelly:

About Our Guest:

Shandy Thorell is the Owner of Shandy’s Swedish Bakery. According to the People’s Choice Omaha World Herald Award, Shandy’s Bakery is the #1 Omaha Bakery in 2021!

Shandy’s Swedish Bakery uses heritage recipes that wake up your taste buds with old fashion love. Shandy Thorell is also an author and wrote “Surviving Life: How To Turn Nightmares Into Dreams” which you can find on Google Books and Amazon!

Shandy shares her story of starting her business including her struggles, her triumphs, and the times she thought she couldn’t go any further. Shandy also entered the public speaking realm for quite some time and enjoys engaging in livestreams on social media to tap into this interest.

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